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  • Writer's pictureLegacy 300

Look no further than the Athletes themselves for tangible Commonwealth Games legacy


  • GB Gold Medallists have since London 2012 generated returns for good causes and Olympic venues.

  • Opportunity for Corporates and Individuals to take on GB Gold Medallists in numerous sports.

  • Time bonuses are given to participants in relation to how much they fundraise for their chosen good causes.


As soon as the last wail from Ozzy Osbourne was drowned out by the fireworks, the debate started on how Birmingham's Commonwealth Games could provide a legacy. The GB Gold Medallists that are the driving force of the athlete purpose movement, Legacy 300, have since 2012 demonstrated one strand that the Midlands can adopt that helps generate revenues for local good causes and Games venues

The Beat the Medallist challenge series centres around VIP hosted challenges in numerous sports enabling individuals or team entries to generate funds for their chosen good causes.

As they have already raised £528K for good causes through the Legacy 300 project, the athletes are hoping that both Birmingham's Commonwealth Games and the 10th Anniversary of London 2012, will encourage good causes to engage family and friends to support participants as they take on GB Gold Medallists.

For corporates, this is the chance to add a CSR element to their team building, as colleagues battle each other and the GB Gold Medallists, taking planned business expenditure and creating revenues for the corporates choice of good causes.

There are also two FREE OF CHARGE WAYS to work with the GB Athletes, one simply promoting individual challenges to colleagues to fundraise for the corporates chosen good cause, the other is the GB Athletes working directly with the charity to multiply your planned donation. The latter utilises a method that has worked on 657 previous occasions and generated over £528K in donations.

For individuals there is the chance to participate in these scheduled challenge days. The challenge series starts with the first national events, involving the GB Cyclists, GB Hockey, Rowers and GB Slalom Canoeists in September at iconic venues of Lee Valley Velo Park, Henley on Thames and the Olympic White Water Centre, with further events taking place as the project unfolds.

Each event will see the Olympic athletes set a target time, or skill-based total on the day, those who fundraise for their chosen good cause through provided auction platforms and donation pages, will get time bonuses to help them surpass the Gold Standard target. The more they raise the more chance they have of victory and of having their entry fee discounted down to zero.

GB Hockey Gold Medallist, England's Shona McCallan was looking forward to being part of this unique series having already posted a video message on his twitter feed. "As Olympians we would love to see the vast majority of the next £500K we raise in donations to come in this 10th Anniversary year. Look forward to seeing as many keen Hockey players on our charity days and helping propel your club to victory and help towards crowning you as champions. I will not be biased. I want to win as well.”

The project is looking to add to the £528K raised in donations by the Olympic athlete initiative Legacy 300, which sees participants pay for exclusive experience days themselves and create donations on top. It will also if adopted by the Midlands corporates help generate revenues for Games venues, adding to the £200K+ paid to those venues in London.

Interested participants are invited to visit for further details on the Beat the Medallist project.

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