• Legacy 300

Olympic stars headline unique fundraising challenges to mark 10th Anniversary of London 2012

THE STORY

  • GB Gold Medallists launch in person event challenges to fundraise for good causes.

  • Participants on VIP Experience days are tasked with beating time targets set on the day by GB Gold Medallists in numerous sports.

  • Time bonuses are given to participants in relation to how much they fundraise for their chosen good causes.


CAN YOU BEAT THE MEDALLIST?


The GB Gold Medallists that are the driving force of the athlete purpose movement, Legacy 300, have launched a unique fundraising initiative.


The Beat the Medallist challenge series centres around VIP hosted challenges in numerous sports enabling individuals or team entries to generate funds for their chosen good causes.


As they have already raised £514K for good causes through the Legacy 300 project, the athletes are hoping that the 10th Anniversary of London 2012, will encourage good causes to engage family and friends to support participants as they take on GB Gold Medallists.

The challenge series starts with the first national events, involving the GB Cyclists in March, GB Hockey players in April the Rowers and GB Slalom Canoeists in May at iconic venues of Henley on Thames and the Olympic WhiteWater Centre, with further events taking place as the project unfolds.


Each event will see the Olympic athletes set a target time, or skill-based total on the day, those who fundraise for their chosen good cause through provided auction platforms and donation pages, will get time bonuses to help them surpass the Gold Standard target. The more they raise the more chance they have of victory and of having their entry fee discounted down to zero.



GB Rowing Gold Medallist Matt Langridge was looking forward to being part of this unique series having already posted a video message on his twitter feed. "As Olympians we would love to see the vast majority of the next £500K we raise in donations to come in this 10th Anniversary year. Look forward to seeing as many keen rowers on our charity days and helping propel your club boat to victory and help towards crowning you as champions. I will not be biased. I want to win as well.”


The project is looking to add to the £514K raised in donations by the Olympic athlete initiative Legacy 300, which sees participants pay for exclusive experience days themselves and create donations on top.


Interested participants are invited to visit www.legacy300.com/events for further details on the Beat the Medallist project.

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